Maybelline SuperStay Matte Ink Liquid Lipstick in shade 80 Ruler offers bold, long-lasting color with a matte finish. Its precision applicator ensures even application, and its formula stays put for up to 16 hours. Key Benefits • Intense color with a matte finish. • Long-lasting formula, up to 16 hours. • Comfortable and lightweight on the lips. • Precision applicator for easy application.