Protect and enhance your color-treated hair with Schwarzkopf BC Bonacure Color Freeze Shampoo. This gentle cleansing formula is designed to maintain color vibrancy while providing nourishment and shine. The innovative pH 4.5 Balancer Technology locks in color pigments, ensuring long-lasting, salon-fresh results. Key Features: Color Protection: Preserves up to 90% color retention. Gentle Cleansing: Effectively removes impurities without stripping color. pH 4.5 Balancer Technology: Helps seal the hair surface and lock in color pigments. Shiny and Smooth Hair: Leaves hair manageable and radiant. Sulfate-Free Formula: Gentle for daily use and suitable for sensitive scalps. How to Use: Apply to wet hair, massage into a rich lather, and rinse thoroughly. Repeat if necessary. For optimal results, follow with BC Bonacure Color Freeze Conditioner or Mask.